Generative Engine Optimization Services
That Help B2B Tech
Win Recommendations & Citations in AI and LLMs
GEO isn’t a bolt-on tactic.
It’s the foundation of modern organic discovery and commercial investigation.
We build integrated organic growth engines to help your brand get recommended in ChatGPT, Perplexity, Gemini, and Google AI Overviews instead of letting your competitors win the new era of search.
The Complete Organic Revenue Engine (CORE) Framework
Our CORE Framework is a proven methodology for driving GEO and SEO performance across 21 factors to guide strategy, prioritization, and execution.
We’ve used this framework to help nearly 200 B2B clients identify key SEO opportunities, clarify their roadmap, rank in search, get recommended by LLMs, and capture more inbound demand.
Generative Engine Optimization Services That Drive B2B Pipeline
Most B2B companies are completely invisible in AI. Optimist helps brands get mentioned, recommended, and cited to win the shortlist before prospects even visit your website.
GEO Audits and AI Search Optimization
Optimist’s CORE Analysis analyzes your company’s GEO performance and AI visibility across Google, ChatGPT, Claude, Gemini, and AI Overviews.
We score your website and full brand presence across 21 key factors:
- Technical Foundations
- Content Coverage
- Content Construction
- Message Fidelity
- Retrieval Signals
- Authority
- Proof
ChatGPT, Claude, Gemini, and AI Overviews Optimization
Our process covers all of the major AI models and surfaces to make sure you’re visible in all of the places that matter to your business and your buyers.
The CORE Framework spans 5+ leading models and analyzes your performance and visibility vs competitors.
Content Strategy, Schema, and Page Structure Analysis
Optimize every page to improve visibility, message pull-through, and citation performance.
- Target query and intent
- SERP and competitor analysis
- FAQ and fan-out query mapping
- Evidence, sources, and citation
- Structure engineered for both search optimization and AI extraction
- Internal link structure
- Brand-specific narrative and structure
Technical GEO
Deep technical expertise to improve your website’s crawlability, indexability, and extractability by AI models and crawlers.
Technical guidance includes:
- Crawlability and indexation
- Site architecture
- Core Web Vitals and page speed
- Duplicate-content cleanup
- Redirects and canonical hygiene
- Schema and structured data
We also help navigate migrations and redesigns, URL mapping, redirect plans, and pre/post-launch verification so a relaunch never torches your rankings.
EEAT, Knowledge Graph, and Entity Support
Using our CORE Framework, we help brands establish, solidify, and improve their brand and individual entities across the knowledge graph.
We help brands with every aspect of EEAT:
- Organizational and business schema
- Individual schema and EEAT signals
- Third-party presence and message consistency
- Knowledge graph optimization
Digital PR, Citations, and Authority
We help you build online presence and authority that earns AI visibility.
Authority signals that hold up:
- Targeted link placements on relevant sites
- Original data collection and analysis
- Off-page strategies
GEO Reporting and Measurement
Visibility, performance, and attribution reporting is baked into every engagement.
Custom GEO performance dashboards built to track the KPIs that matter to your business:
- Brand recommendation rate
- Citation rates
- Share of voice vs competitors
- SEO rankings
- Traffic from LLMs
- LLM-sourced leads, sign ups, and pipeline
- Revenue influence
Monthly executive-level GEO reports plus deep-dive analysis and data-driven strategy recommendations.
GEO Strategy, Prioritization & Roadmapping
Optimist’s CORE Roadmap is built on our Complete Organic Revenue Engine (CORE) Framework.
This long-term roadmap provides the sequenced plan for driving organic growth through GEO, including:
- Complete topic universe
- Technical and on-page action items
- Full, page-level content audit
- Performance and gap analysis
- Funnel-stage mapping
- Topic cluster formation
- Funnel-stage analysis
- Revenue impact forecast and prioritization
GEO Consulting Built for Your Business Goals
Strategy, planning, briefs, implementation specs, and reporting are built into every engagement.
GEO Audit & Analysis
See where you stand today.
Start with a clear picture of your brand’s AI and search visibility.
We do a deep dive into how you show up and the specific factors shaping share of voice within your industry:
- AI visibility across key models
- Visibility breakdown by topic and models
- Fan-out queries
- Citation patterns
- CORE audit across 21 key visibility factors
GEO Strategy & Roadmap
Turn insights into action.
We build a data-driven roadmap of the exact moves you need to take to improve your brand’s visibility, capture more market share, and drive more leads and revenue.
6-12 month plans include prioritized work across:
- Technical and on-page work
- Content creation
- Website and content optimization
- Messaging alignment
- Third-party presence
GEO Consulting
Fractional support on strategy, reporting, and execution.
Work with us to execute the roadmap, answer questions, identify new growth opportunities, and drive business outcomes.
Month-to-month retainers include:
- Hands-on execution support
- Project planning and roadmap management
- Regular strategy calls
- Custom monthly organic performance reporting
- Weekly AI visibility tracking
- Shared Slack
Starts at $3,000/mo
“From keyword research to cranking out content and even tackling technical SEO audits, I didn’t have to hover or micromanage a thing.
Having experts like you handling the nitty-gritty made me way more effective, and honestly, it was a lifesaver.”
Hussam AlMukhtar
Head of Demand Generation, ScreenMeet
GEO Case Studies: AI-Driven Discovery that Drives Real Revenue
B2B Tech GEO
49x LLM Revenue
26x LLM Referral Traffic
We helped this large B2B tech client reset their content strategy to drive major growth in AI visibility and referral revenue & traffic from LLMs
Retail GEO
13x LLM Revenue
Our team helped a retail client dominate ChatGPT, Perplexity, and Claude by creating targeted, strategic, and structured category content that led to product recommendations & revenue.
Fintech GEO
8x Conversions from LLMs
25x LLM Referral Traffic
This fintech client achieved massive growth in LLM referral traffic and conversions in just 6 months.
The GEO Leader, Trusted by 200+ High-Growth Startups & Tech Companies
The Optimist team has worked with nearly 200 B2B tech & SaaS clients over 10 years.
We work alongside in-house teams at companies like Semrush, ZoomInfo, DreamHost, and HelloSign to define and execute organic growth strategies designed to scale.
Why Optimist Is the GEO Agency B2B Startups Trust
B2B GEO Pioneers
We were among the first agencies to build dedicated GEO services for B2B companies. Our GEO clients have seen up to 49x growth in LLM-referred revenue — and we’ve been tracking AI visibility for our own clients since before “GEO” had a name.
GEO + SEO (Not GEO Instead of SEO)
Some agencies treat GEO as a replacement for SEO.
That’s wrong.
Google still drives the majority of organic pipeline for most B2B companies — and AI models retrieve from the same indexed pages SEO ranks. We build unified strategies that cover both, because you can’t afford to ignore either and they reinforce each other when designed as one system.
Pipeline-Focused Measurement
We don’t just track visibility.
We connect GEO to pipeline — AI-referred leads, AI-sourced revenue, and the inbound opportunities AI search drives to your sales team.
Deep B2B Expertise
B2B buying cycles are longer, involve multiple stakeholders, and require trust signals that AI models weigh differently than consumer queries.
We’ve worked with 100+ B2B tech companies and understand how those dynamics shape content strategy, entity optimization, and the prompts buyers actually send to ChatGPT, Perplexity, and Gemini.
Proven Organic Growth Frameworks
Before GEO existed, we built SEO-driven pipeline engines for companies like Stampli (5x pipeline), HelloSign ($230M acquisition), and Glide (14x signups).
We bring that same pipeline-first mindset to GEO — designing trusted frameworks for driving revenue, not for vanity metrics.
We Help B2B Companies Win AI Search
Increased SEO & AI Visibility
More Inbound Traffic
Scalable Inbound Lead Generation
Lower CAC & CPL
Predictable MRR Growth
“Optimist is a kick-ass partner. They’re a critical part of the Plytix team. They’ve helped us build a predictable growth strategy and turned organic into our #1 channel for traffic and leads.”
Morten Poulsen
CEO, Plytix
FAQs About Choosing & Hiring a GEO Agency
Here are some of the most common questions we hear about choosing which GEO agency to hire.
What's the difference between GEO and AEO?
In practice, not much — the terms are converging.
GEO (Generative Engine Optimization) usually describes optimization for generative AI search experiences specifically: ChatGPT, Perplexity, Gemini, Google AI Overviews.
AEO (Answer Engine Optimization) is a slightly older term that covered featured snippets and voice-assistant answers before generative AI ate the category.
We use both terms because clients search for both — the methodology underneath is the same. Either way, the work is about getting your brand recommended and cited in AI-generated answers.
Is GEO replacing SEO?
No, SEO is the foundation GEO sits on — AI models retrieve from indexed pages, and the index still rewards the same fundamentals (page authority, content depth, technical health, internal linking).
What’s changed is that ranking alone no longer guarantees a click.
You can rank #1 and still lose the deal because the AI Overview above you recommended a competitor by name. The right framing isn’t SEO vs. GEO — it’s one organic engine that has to win on both surfaces simultaneously.
That’s what Optimist’s CORE Framework is for.
Should I hire separate agencies for GEO and SEO? Or should my GEO agency also handle SEO?
You should use one provider for both GEO and SEO.
GEO and SEO share the same underlying content, overlapping site architecture considerations, and the related brand signals. Running them separately creates coordination overhead, conflicting recommendations, and fragmented measurement.
A unified GEO + SEO strategy ensures your content is optimized for both channels simultaneously, ranking in Google and getting recommended in AI answers. Pipeline attribution spans the full organic discovery surface.
Splitting them across two agencies almost always results in one channel being treated as an afterthought or the two strategies competing and potentially cannibalizing one another.
What results should I expect from an GEO agency?
GEO is a revenue channel, not a branding exercise.
The right GEO agency should drive measurable inbound leads and pipeline from AI search, not just “brand visibility.”
Strong GEO programs produce results like increased AI-referred conversions, growth in ChatGPT and Perplexity-sourced revenue, and improved recommendation rates in competitive category queries.
It’s not uncommon to see 10-20x growth in these metrics, but realistic benchmarks depend on your category and starting position
Expect to see early signals within 1-2 months and compounding results over 6-12 months as AI models build confidence in your brand as a trusted source.
How long does it take for GEO to drive results?
GEO can produce results faster than traditional SEO because you’re not waiting to climb rankings against entrenched competitors.
Some strategies, like problem-space expansion and content restructuring for AI recommendation, can drive measurable increases in AI-referred conversions within 1-4 months.
Longer-term strategies like first-party data programs and comprehensive entity optimization build compounding advantages over 6-12 months.
The key variable is your starting position: if you already have strong content and domain authority, GEO can unlock AI visibility quickly by restructuring what you already have. If you’re starting from scratch, expect a longer ramp.
Does Optimist offer GEO without SEO, or are they always bundled?
Optimist offers GEO as a standalone service for companies that already have a strong SEO program in place.
That said, we recommend the integrated approach because GEO and SEO reinforce each other — the same content, site architecture, and authority signals drive performance in both channels. If your existing SEO agency is delivering results, we can layer GEO on top without disrupting what’s working.
How does Optimist actually measure GEO results? What metrics and tools do you use?
Optimist tracks AI visibility, AI-referred sessions, and conversions for all major AI surfaces — ChatGPT, Perplexity, Gemini, Google AI Overviews, and Claude.
We monitor share-of-voice (how often your brand appears and is recommended vs. competitors in category queries), recommendation quality, and the accuracy of how AI models describe your brand. Everything ties back to pipeline: AI-referred leads and revenue, not just visibility metrics.
What size companies does Optimist typically work with for GEO?
Optimist works with B2B technology brands from growth-stage startups through public companies above $500M ARR.
The deciding factor isn’t company size — it’s whether AI search is relevant to your buyers and whether you have a team capable of executing briefs.
If your target customers are using ChatGPT, Perplexity, or Gemini to research solutions in your category, GEO matters regardless of your current ARR.
Does Optimist offer GEO audits as a standalone deliverable?
Optimist offers a mix of GEO audit and analysis, GEO strategy, and ongoing GEO consulting.
The CORE Analysis & Roadmap is the full assessment plus the prioritized roadmap your team executes.
After either one, you can keep the deliverables and take the roadmap in-house, or move into an ongoing engagement with us.
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