SEO & AI Search Consulting for B2B Tech
We Turn
“Why Don’t We Show Up in ChatGPT?!”
into
“We’re Gettings Tons of Leads from ChatGPT!”
Optimist is an SEO and AI search consulting firms that helps B2B marketing team increase visibility, capture more demand, and drive more leads and pipeline with proven, data-driven systems & strategies.
Trusted by Nearly 200 B2B Marketing Teams
“Working with Optimist is fantastic.
They collaborate seamlessly with our in-house team and maintain the high quality we aim for.”
The Complete Organic Revenue Engine (CORE) Framework
The CORE Framework is our proven system for driving organic revenue through AI search and SEO.
It’s a complete and systematic process we use to help clients rank in search, get recommended by LLMs, and generate inbound demand.
How We Work Together
We bring clarity, structure, and focus to your organic growth strategy.
Audit & Analysis
See where you stand today.
Start with a clear picture of your brand’s AI and search visibility.
We do a deep dive into how you show up and the specific factors shaping share of voice within your industry:
- AI visibility across key models
- Visibility breakdown by topic and models
- Fan-out queries
- Citation patterns
- CORE audit across 21 key visibility factors
Strategy & Roadmap
Turn insights into action.
We build a data-driven roadmap of the exact moves you need to take to improve your brand’s visibility, capture more market share, and drive more leads and revenue.
6-12 month plans include prioritized work across:
- Technical and on-page work
- Content creation
- Website and content optimization
- Messaging alignment
- Third-party presence
Consulting
Fractional support on strategy, reporting, and execution.
Work with us to execute the roadmap, answer questions, identify new growth opportunities, and drive business outcomes.
Month-to-month retainers include:
- Hands-on execution support
- Project planning and roadmap management
- Regular strategy calls
- Custom monthly organic performance reporting
- Weekly AI visibility tracking
- Shared Slack
Starts at $3,000/mo
Turning Content into Customers Since 2016
14X Leads from SEO
+1,270% Organic Blog Traffic
Over 12 months, we kickstarted content marketing for Glide and turned their blog into a source of qualified traffic and user sign ups.
5X Inbound SEO Pipeline
+2,000% Organic Traffic Value
We helped Stampli dominate the SERPs for high-impact, business-critical keywords that consistently drive direct sales leads and revenue.
43X Sign Ups from SEO
+2,961% Organic Traffic
Our team helped Kubera carve out a high-growth niche in the ultra-competitive world of personal financial software in just 15 months.
B2B Tech AEO
49x LLM Revenue
26x LLM Referral Traffic
We helped this large B2B tech client reset their content strategy to drive major growth in AI visibility and referral revenue & traffic from LLMs
Retail AEO
13x LLM Revenue
Our team helped a retail client dominate ChatGPT, Perplexity, and Claude by creating targeted, strategic, and structured category content that led to product recommendations & revenue.
Fintech AEO
8x Conversions from LLMs
25x LLM Referral Traffic
This fintech client achieved massive growth in LLM referral traffic and conversions in just 6 months.
“I’ve hired Optimist at two companies because they’re experts at combining content and SEO into a strategy that drives real growth. They understand the realities and the challenges of startups and they execute like part of our growth team.”
Tiffaney Fox Quintana
Chief Marketing Officer, PostSig
We Build Your Complete Organic Revenue Engine
SEO & Organic Search
Capture demand throughout the buying journey.
AI Search (AEO/GEO)
Brand mentions and recommendations across LLMs and AI surfaces. Schema, structure, and fan-out optimization that gets you cited.
Organic Pipeline Generation
Optimize your strategy to convert page views into pipeline.
AI & Automation
Create, maintain, refresh, and automate content at scale.
Measurement & Analytics
Pipeline-tied KPIs across SEO and AEO, AI visibility tracking and analysis.
“Optimist checks all the boxes. Quality, human-first content that gets results, produced by genuinely kind, good-to-work-with humans.”
Keriann Strickland
CMO, Submittable
Values Come First
Optimist was founded on four core values—and they shape our work and our operations.
Do What’s Right.
Never compromise on the things that matter.
Be Human.
Show empathy and create for people first.
Ask Why.
Start with strategy, execute with purpose.
Give a Sh*t.
Treat it like your own business.
Tyler Hakes, Founder of Optimist
My job is to help B2B SaaS marketing leaders win at SEO & AEO, increase organic visibility, and capture more inbound pipeline and revenue.
I started Optimist in 2016 to help more teams create world-class organic growth programs. Over the past decade, I’ve helped marketing leaders at 100+ B2B SaaS companies navigate constant disruption. From algorithm updates and SEO volatility to AI-driven search and changing buyer behavior, I’ve seen it all.
Our Latest Articles
Generative Engine Optimization (GEO): A Complete Guide to Maximizing AI Search Performance
Article Summary Generative engine optimization (GEO) determines whether AI platforms name your business, present accurate information, and link to your pages. Customers now rely on AI to make recommendations for products, so optimizing for AI visibility is more...
SEO Audit vs. Monthly SEO Retainer: 2026 Buyer’s Guide
Article Summary An SEO audit is a one-time diagnostic that produces a prioritized fix list; a monthly SEO retainer is ongoing execution against a defined scope. The audit-vs-retainer choice is really about answering one question:: Does the team have hours to execute a...
How to Fire an SEO Company Without Losing Your Rankings, Your Assets, or Your Nerve
Article Summary Firing an SEO agency without running a diagnostic first resets the clock with a new vendor running the same playbook. "The agency isn't working" actually means either the agency, strategy, or expectation is broken and your first goal should be to...
SEO Agency vs In-House SEO vs SEO Consultant: Which Path to Your Organic Goals?
Article Summary The three-way choice between an SEO agency, an in-house SEO, and an SEO consultant usually collapses to one operational question: Who on your team has the hours to execute the plan next week? Agencies buy scope-and-hours, consultants close the strategy...
Let's Build an Organic Growth Engine Together
Schedule a free strategy session with Tyler to discuss your organic growth targets.
