Many companies say they want to be thought leaders.
But just posting on LinkedIn doesn’t cut it.
Thought leadership is about recognizing, understanding, and solving for shifts in your industry before everyone else.
One way to do that is to become a real-time source of the latest data and trends that are affecting your market.
This can be tough to pull off in some industries.
But in other industries — like retail technology — it can be as simple as conducting a poll of consumers on a regular basis to measure changes in their thinking and actions.
In Action: Klaviyo
Klaviyo publishes a wealth of data they’re able to gather from their CRM into a weekly “Consumer Pulse” series that helps keep B2C marketers abreast of trends. And, it has the effect of positioning them as irrefutable thought leaders in the process.
It doesn’t stop there. The team then goes on to pluck out the most interesting insights and turn them into timely carousels for their LinkedIn audience. What eye-catching topics are they focusing on these days? At the time of writing, the hot topic is how tariffs are impacting brands.
