Real-Time Research Content Marketing Framework: Establish a True Thought Leadership Program Overnight

Many companies say they want to be thought leaders.

But just posting on LinkedIn doesn’t cut it.

Thought leadership is about recognizing, understanding, and solving for shifts in your industry before everyone else. 

One way to do that is to become a real-time source of the latest data and trends that are affecting your market.

Real-Time Research Content Marketing Framework: Establish a True Thought Leadership Program Overnight

This can be tough to pull off in some industries.

But in other industries — like retail technology — it can be as simple as conducting a poll of consumers on a regular basis to measure changes in their thinking and actions. 

In Action: Klaviyo

Klaviyo publishes a wealth of data they’re able to gather from their CRM into a weekly “Consumer Pulse” series that helps keep B2C marketers abreast of trends. And, it has the effect of positioning them as irrefutable thought leaders in the process.

It doesn’t stop there. The team then goes on to pluck out the most interesting insights and turn them into timely carousels for their LinkedIn audience. What eye-catching topics are they focusing on these days? At the time of writing, the hot topic is how tariffs are impacting brands.

Tina Harris

Tina Harris has been writing for and about content marketing for nearly ten years. She helps companies grow by covering topics from financial planning to content management systems and everything in between. When she isn't writing, editing, or planning retreats, she can be found shoveling snow in Colorado while her dog supervises.